Gut Health Month
As Senior Brand Designer at MyFitnessPal, I led the creative direction for Gut Health Month, developing a cohesive visual identity that spanned both in-stadium and digital touchpoints. I designed digital assets for web, email, organic social, and the app store, ensuring they were impactful and aligned with the MyFitnessPal brand, while also integrating seamlessly with the theme of gut health.​
Alternate Concepts
Part of my concept process is always coming to the table with a variety of creative options to see the different ways of approach to a Go-To-Market campaign. Here are snippets of the other two options I developed and presented in the concept phase for Gut Health Month. One approach leans more into the imagery of the gut itself, making the gut icon the brand throughline. The other concept leans more into the MyFitnessPal brand, pulling elements directly from the brand book in case we wanted to avoid gut health imagery and use the assets in other places as evergreen content.
