Jen & Co. and Versa Tote
Jen & Co. is a fashion accessory company based in Atlanta, GA, who also owns a sub-brand, Versa Tote. I was hired to work with the creative director to help improve marketing efforts through production design by implementing consistent branding in paid ads for Versa Tote.
Social media content
Amongst digital design, I also collaborated with the social media team to concept, shoot, edit, and produce content for Instagram and TikTok. These are some of the images I styled and photographed. Some of the images I captured in our studio, while some of the images were shot in public spaces in downtown Atlanta with the goal to help consumers visualize Versa Tote products in everyday life.
Lifestyle photoshoot
Another aspect of my role at Jen & Co. was to assist in the photography production of our lifestyle photoshoot for our fall catalog. I assisted in the planning, model selection, staging, styling, and execution of product and lifestyle photography for Jen & Co’s fall catalog. I supported photographers with lighting, styling, and equipment setup, ensuring efficient shoot days and high-quality visual content. Collaborated closely with the creative team to maintain brand consistency across imagery and helped with post-shoot organization, including image selection and asset management.
Product photography
Part of my responsibilities at Jen & Co. was to photograph the handbags in our studio and then prep the images for the website. I would ensure consistent lighting and styling of the bags, while also making sure to capture each product at every angle for a quality customer experience when browsing products on Shopify. Here are just a few samples of the images I shot and edited.
Behind the scenes (for fun!)
