Feel Good Fall

Feel Good Fall was a seasonal brand campaign to engage MyFitnessPal users during our slower business months. Our research showed that users lost motivation as they start to feel the "winter blues" and feel stuck. I was tasked to come up with a creative direction that encourages users to continue logging their food as a way to support the challenge of improving your mood. As a solution, I went with an aura-themed brand wrapper that visually represented how food can impact your mood. The campaign included a printed report, landing page, and paid social infographics.