MyFitnessPal

During my time at MyFitnessPal, I played a pivotal role in shaping the brand’s creative direction and visual presence. As Senior Brand Designer, I led the development of brand motion design, establishing a distinct motion language that brought the brand to life across campaigns, product touchpoints, and social media.

I created MyFitnessPal’s brand guidelines, defining visual standards for typography, color, and imagery to ensure consistency across all teams and platforms. These guidelines became the foundation for a unified brand experience company-wide.