As Senior Brand Designer at MyFitnessPal, I led the creative direction for our partnership with the Philadelphia Eagles, developing a cohesive visual identity that spanned both in-stadium and digital touchpoints. I designed large-scale print assets for Lincoln Financial Field, ensuring they were impactful and aligned with the MyFitnessPal brand, while also integrating seamlessly with the Eagles’ visual environment.

​

In addition to static print deliverables, I created dynamic digital ads and motion graphics that brought the campaign to life across screens and online channels, driving fan engagement. My role included establishing the overall look and feel for the partnership — from color palettes and typography to motion principles — ensuring a consistent, premium experience across all assets.